Advertising/Publicidad
Eastern Ct's only Spanish Radio Station
Caliente 980 AM (WSUB)
Format
The format is Tropical Spanish featuring Salsa, Merengue, Bachata and Reggaeton. Tropical music appeals primarily to those of Caribbean and Coastal Central American descent. The audience is 53% male and 47% female. The format has a youthful appeal, with two-thirds of its audience being between 18-44. Listeners are loyal and tuning in for more than 14hrs weekly.
Caliente 980 has an exclusive format, catering to the growing population in New London, Groton and Norwich that is of Latino/Hispanic decent.
Artists
Daddy Yankee, Jennifer Lopez, Wisin y Yandel, Paulina Rubio, Marc Anthony, Gloria Estefan, Jerry Rivera,Tito El Bambino, Victor Manuelle, Juan Luis Guerra and many more.
Why Advertise on WSUB-AM?
You will own loyal,passionate listeners who Tune-In for more than 14 hours weekly.
Caliente is the exclusive Spanish media outlet in the Market
Take advantage of the rapidly growing Hispanic population
Listeners with Discretionary incomes,not reached by any other mass media.
We are an active event driven station
Be a part of the huge Growth in the popularity of the Tropical format
24-hours of music 7days a week!
Online @
www.Caliente980am.comThank you for considering us. We Look forward to helping you brand your company with the New London Markets growing Latino/ Hispanic population.
Sales contact!
Jorel Claudio
860-443-1980 Office
860-444-7970 Fax







